They are called "JingJing" or "ChaCha" ("JingCha" means police in Chinese), or online 911. In order to encourage people to report to authorities for any invalid activities, many China's web sites work closely with the government to enforce internet security, or more control over what people speak on the internet.
Take an example for tianya.cn, the home page shows an "online 911"(In china it's 110 - for burglars, etc.)/"Police Patrolling Station" link like this:
http://InternetMarketingDIY.blogspot.com
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Image of Internet police: JingJing and Chacha online - Hong Yan （洪燕）
Posted by Xiao Qiang :: 2006-01-22, 11:11 AM :: CDT Highlights
Article Uploadfiles 200601 20060102092326277 Article Uploadfiles 200601 20060102092327204 From Beijing Youth Daily, via Chinese E-Govenmence Net: (translated by CDT)
Starting today, when netizens visit all the main portals of Shenzhen city, Guangdong, they will see two cartoon figures "Jingjing" and "Chacha" (Jing Cha = Police). The image of Shenzhen Internet Police will officially be online. From now on, when netizens visit websites and web forums of Shenzhen, they will see these two cartoon police images floating on their screen. Our reporter learned that these are the images of Shenzhen Internet Police, presented by Internet Surveillance Division of Shenzhen Public Security Bureau, for the first time in China.
Now more and more stringent regulatory networkhttp://www.internethome.me/
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