Tuesday, October 23, 2007

Baidu dominates Chinese search engine market, Google is shrinking

We have to research Baidu as it is the dominant search engine for Chinese. See below.

Source: http://www.cwrblog.net/841/cnnic-report-shows-baidu-strengthened-its-position.html

China Internet Network Information Center (CNNIC) released its latest search engine survey report, its third annual China’s search engine market development report.

The report showed that 74.5% users take Baidu as their primary search engine, increased from 62% from one year ago, while Google China’s market share slipped significantly from 25.3% to 14.3%. The recent report by China IntelliConsulting Corporation (CIC) also made similar conclusion that Baidu’s market share keeps increasing. But according to CIC’s result, Google’s market share in China only decreased 1.1 percentage in last twelve months


While in English world, there are tools like keywordtracker developed by non-search-engine companies, using data from metacrawlers. Is there such a thing in China? Any keyword search service offered other than search engine companies?

That is my next topic to research on internet marketing in China.

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