First, China is the world's second-largest Internet market. The number of Web surfers in 2005 has reached 111 million, and this number is still growing steadily fast. More than half of China's Web population accessed the Web via broadband connections, and many of them use mobile phones to access the internet. It is becoming apparent that China's Internet market has great potential. As a matter of fact, it has already become China's fastest-growing, most influential sector.
Major players in internet marketing, attracted by the market's big growth potential, have set up shop in China, including online auctioneer eBay, retailer Amazon.com, search engine leader Google, yahoo, msn...
More and more international companies are making full-scale efforts to enter China markets while Chinese local companies are growing in size, too. No matter you are dot com or brick-and-mortar, you need to know about China Internet marketing well so as to win your market share in China. This is a global business and you pay big price if you become ignorant in china internet marketing.